Dubai, UAE, 4 April, 2023: Careem, the region’s leading multi-service app, launches One-Click Checkout, enabling 50 million Careem customers across the region to checkout on third party merchant apps and websites instantly using the contact information, delivery locations, and payment information they have saved on the Careem app.
Careem Pay’s One-Click Checkout is now available on 6thStreet.com, a GCC-based online fashion retailer which houses over 1,200 global and regional brands including Adidas, Tommy Hilfiger, Hugo and Steve Madden. Careem will soon introduce One-Click Checkout for merchants in other markets in the region.
Globally, 70% of e-commerce carts are abandoned, signaling the difficulty that online retailers face in converting website visitors into customers. This is usually due to poorly-designed checkout experiences that require shoppers to manually add their card payment, contact info and delivery details every time they shop. One-click checkout products enable online retailers to increase sales conversions by up to 60%. Careem’s One-Click Checkout product makes it significantly easier and safer for customers to checkout using pre-saved information and an OTP-based, one-time authentication.
Madiha Sattar, VP, Careem Pay, said: “We are thrilled to launch our homegrown One-Click Checkout product through Careem Pay to simplify the checkout experience for customers shopping online. Too often ecommerce carts are abandoned at checkout because of tedious and unreliable checkout forms and steps. One-Click Checkout makes it super simple, fast and safe for customers in the region to shop online, while helping online retailers improve their sales conversion.“
“Our partnership with 6thStreet.com enables millions of Careem customers to checkout with over 1,200 brands in just one click. We’re excited to expand the use of Careem Pay beyond the Super App as part of our purpose to simplify payments experiences for customers, Captains and merchants.”
More than 50 million people are registered on the Careem app, which has 5 million cards on file, and 20 million mapped locations saved.
Dharmin Ved, CEO of 6th street said, “It is no secret that abandoned carts continue to be one of the biggest concerns for any e-commerce player. They also offer significant opportunity, as we know that customers who have reached the checkout stage are at the highest level of intent. This is why we’re excited to partner with Careem and their innovative One-Click Checkout product to streamline the checkout process for our customers, making it easier and faster than ever before. We are thrilled to be connected to Careem’s extensive customer base and know that this partnership will help us fulfill our promise of always putting our customers’ needs and convenience first.”
Careem Pay simplifies payments experiences by making it easier for customers, Captains, and merchants to hold and transfer money at home and abroad, pay bills, and make and accept payments both on and beyond the Careem app. Careem has been delivering secure payments for customers, Captains, and merchants for its rides and deliveries services for a decade. The total volume of cash and digital transactions processed by Careem over the past seven years across all services is more than AED 18 billion ($5 billion).
One-Click Checkout is the latest product in Careem Pay’s suite of fintech services. Careem Pay now offers a digital wallet, peer-to-peer money transfer service, international remittance between the UAE and Pakistan, and a bills and recharge service that enables customers to pay for most of their essential services directly through the Careem app.
To access Careem Pay’s services, customers can open or download Careem from the Apple App Store, Google Play, or via direct Android download and select the ‘Careem Pay’. To sign up from a demo of One-Click Checkout, online retailers can visit www.checkout.careem.com.
About Careem
Careem is the everyday Super App for the greater Middle East region. A pioneer of the region’s ride-hailing economy, Careem provides a host of daily services that people need to move around, order things, and transfer money in one unified smartphone app. Careem’s mission is to simplify and improve the lives of people and build an awesome organization that inspires. Established in July 2012, Careem operates in over 80 cities across 9 countries and has created two million income-generating opportunities in the region. Careem became a wholly-owned subsidiary of Uber Technologies, Inc. in January 2020. www.careem.com
About 6th Street
6thStreet.com is an omnichannel fashion and lifestyle destination that offers 1200+ high-street fashion and beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain and Qatar. The e-commerce player is a part of the Apparel Group, a global fashion and lifestyle retail conglomerate that caters to thousands of eager shoppers through its 2,010 retail stores and 78 brands. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories online from international brands such as Tommy Hilfiger, Calvin Klein, Hugo Boss, Marks & Spencers, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi’s, Nike, Adidas, L’Oreal Paris and Inglot, amongst many more. 6thStreet.com recently opened the GCC’s first phygital store at Dubai Hills Mall; an innovative tech-led space which combines the best of both online and offline shopping with online browsing and smart fitting rooms. To complete the omnichannel experience, 6thStreet.com offers shoppers 100-day free returns, Club Apparel rewards and an option to Click & Collect.
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